BE SOCIAL!!!
One of the toughest parts of any Keyboard Networker's marketing strategy is to discern the line between social contacts and doing business. Some will argue that you're always doing business, even when you're with your friends. They usually continue that line until either a) they have no more friends, or b) their friends stage an intervention that usually involves beating them over the head with a nerf bat.
Sometimes a person who is in that downward spiral of all-business-all-the-time enters a new social environment, finding that environment disappointing. They've spent so much time in all-business mode that they've forgotten how to just talk to people.
The biggest thing to remember about Social Networking sites and technologies is that they're there to facilitate being social, not you making money. The creators of the sites want "normal" users, people who come online not to constantly hawk a product, but just to connect with friends. The sites are set up so they can make money. If you do, that's fine, but it's certainly not their mission.
So, what's a dedicated Keyboard Networker to do when faced with a bunch of people not doing business?
BE SOCIAL!!!
Approach the social medium as a networking mixer, or better yet, happy hour at the local tavern. Folks aren't going to want to hear your "elevator speech" when you first arrive. People who have worked at a 9-5 job all day (as well as those goofing off while at those jobs) don't want to hear more work-related stuff when they're done. They want to talk about their kids, their hobbies, or just about anything other than work.
Your task as a Keyboard Networker at this point is to decide whether or not engaging these folks is a good use of your time. If you enjoy their company on a social level, even if talking to them doesn't open doors that expand your client base or business revenue, it's still good for your sanity. If you can't justify that, then move on.
Whatever you do, don't become the person nobody wants to talk to because they always bring things back around to business.
BE SOCIAL!!!
